About SFW

The Swedish Fashion Council co-ordinates the Stockholm Fashion Week four times a year. The various activities are presented in a program showing where and when trade fairs, shows and other events will take place. February and August are the major fashion weeks. May and November are focusing on retailers collections and interior design (mainly for Swedish journalists). Upcoming dates: Designer Collections/Buyers week - February 15-21 2010.


Dates/Focus

SFW - Designer Collections/Buyers week: Februari and August
SFW - Retailer Collections/Press week: May and November

 

Calendar 2010

Feb 15-21 2010: Stockholm Fashion Week - Designer Collections/Buyers week

May 17-23 2010: Stockholm Fasihon Week - Retailer Collections/Press week

Aug 16-22 2010: Stockholm Fashion Week - Designer Collections/Buyers week

Nov 16-19 2010: Stockholm Fashion Week - Retailer Collections/Press week

 

Stockholm Fashion Week - Designer Collections/Buyers week:

  • Focus: Fashion Week/Buying Week for RTW Designer Collections.
  • Presenting: Trade shows, exhibitions, RTW Designer Collection fashion shows and other events.
  • Target group: Buyers, journalists, stylists. Some events are open to the public and are marked down in the schedule
  • Dates: January/February and August. Upcoming dates: Februari 15-21 2010. During these dates most of the trade fairs for buyers are held.
  • Current season: RTW Autumn/Winter 2010/11 will be presented during Februari 15-21.

Stockholm Fashion Week - Retailer Collections/Press week:

  • Focus: Press events for RTW Retailers collections and Interior design.
  • Presenting: Mainly major Swedish companies and others keeping Press Shows.
  • Target group: Journalists, stylists covering fashion and Interior design.
  • Dates: May and November. Upcoming dates: November 16-19 2009.
  • Current season: Spring/Summer 2010 November 16-19 2009.

Contact:

Marianne Randolph, Project Manager/Coordinator SFW – Designer Collections/Buyers week

(Feb and Aug)
info(at)stockholmfashionweek.com
Mobile: +46 (0)707 98 88 63

Jessica Korondy, Coordinator SFW – Retailer Collections/Press week

(May and Nov)
retail(at)stockholmfashionweek.com
Phone: +46 (0)8 411 16 49
Mobile: +46 (0)730 72 16 42

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For more information about The Swedish Fashion Council, please visit: www.moderadet.se


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