On the 12:th of August, during a press show, the Rookies candidates of 2013 kicked off Stockholm Fashion Week. The fashion show was held later that same evening, during the Stockholm Fashion Week Party at Café Opera. This year, it was possible for the public to view the show. The outside area of Café Opera functioned as a catwalk where the public got a nice view of the designer's collections. The brand awarded with his year's "Rookies of the year, 2013" title: Mes Dames! Congratulations! The participating designers were: Aniv von Borche, Anna Ekre, C Dellstrand, Elin Eng, Ida Klamborn, Krista Kretzschmar Jewellery, Mes Dames, Nor Autonom, Orphan Bird, Restructional Clothing and Sofie Bly. These designers create either accessories or cloths for women or men. The fashion show are supported by the Swedish Society of Crafts and Design, as part of the association’s government mandate, in order to strengthen the fashion weeks and smaller fashion companies.
Aniv von Borche (Stockholm), clothes women & men, www.anivvonborche.com
Elin Eng (Stockholm), multifunctional, www.elineng.com
Ida Klamborn (Göteborg), clothes women, www.idaklamborn.se
Krista Kretzschmar Jewellery (Stockholm), jewelry women, www.kristakretzschmar.com
Mes Dames (Stockholm), clothes women, www.mesdames.se
Nor Autonom (Stockholm), clothes men, www.norautonom.com
Orphan Bird (Göteborg), clothes women & men, www.orphanbird.com
Restructional Clothing (Stockholm), clothes women, www.restructionalclothing.com
Sofie Bly (Helsingborg), shoes women, www.sofiebly.se
Nominated to ”Rookie of the year 2013”:
Anna Ekre, c.dellstrand, Krista Kretschmar Jewellery, Mes Dames and Nor Autonom.
The prize of ”Rookie of the year 2013” included the new and unique glass statue ”Joy of Fashion”, designed by Jeanette Karsten in collaboration with the glassworks in Måleros. Further more, the winner got a scholarship of 25 000 SEK from Swedish Trade Federation Stil. Trough the store “The Casbah”, a retail space in ”Skrapan” in Stockholm, was given to the winner. Rookies’ sponsor Digaloo gave a value check of 10 000 SEK to the winner for printing of lookbooks, they also gave out value checks of 5 000 SEK to each of the other four nominees. Proteko gives away TEKOsupport-consultation to all of the five nominees, which included textile consultation during one year, worth 20 000 SEK per person.
Rookies’ expert jury:
Margareta van den Bosch, Hennes & Mauritz;
Thomas Hägg, Thomas Hägg PR & Communication;
Sara Lönnroth, Transit Kulturinkubator;
Johan Magnusson, Fashion Editor and Writer;
Ulrika Nilsson, JUS;
Robert Nordberg, freelance stylist and fashion editor at Plaza Magazine;
Anna Nortenius, Tjallamalla;
Göran Sundberg, Beckmans School of Design.
Jury chairman: Helena Mellström, Swedish Fashion Council.
For more information please contact
+46 (0)8 411 17 44
A special thank´s to Rookies' sponsors 2013: Bromma Blocks and Digaloo