Stockholm Fashion Week
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Rookie of the Year 2011
In connection to Monday’s inauguration of Stockholm Fashion Week 8-14 August fashion brand Obscur was announced “Rookies of the Year 2011”. Other candidates to the award were the designers behind the brands Erïk Bjerkesjö, Karin Malm, Josefin Strid and Granfors.
In the selection to Rookies the jury has judged the fashion degree, design quality, product quality and the business idea/commercialisation. In the nomination process of “Rookies of the Year 2011” the jury has also evaluated the creative expression/process and the personality behind the brand. The five nominees were chosen by the Rookies jury in February because they in a convincing way had shown that they were on their way to establish a promising and interesting brand.
Motivation: “The ’Rookies of the Year, 2011’ award goes to a brand that for several seasons has demonstrated a substantial feeling for material, construction and look, where the graphic always goes hand in hand with the final product. The creative work shows great courage, a feeling of infiniteness and that everything is possible. This brand lets the clothes talk. The very strong expressions of the collections vouch for success and increasing establishment, inside and outside the borders of Sweden.”
The price of ”Rookies of The Year 2011” includes a scholarship of 20 000 SEK from Swedish Trade Federation STIL, the challenge price “Black Panther designed by Åsa Jungnelius for Kosta Boda, an advertisement in Swedish fashion magazine DV Mode, the new smartphone Nokia N9 and an exhibition in the shop Aplace in Brunogallerian in Stockholm. In addition the winner also gets to create a collection for La Redoute. New for 2011: Besides a value check of 10 000 SEK for the printing of a lookbook to the winner Rookies’ sponsor Digaloo also gives out value checks of 5 000 SEK to each of other four nominated brands.
Earlier recievers of the award ”Rookies of the Year” has been fashion brand Dagmar (2005), jewellery brand Dada’s Diamonds (2006), van Deurs (2007), Uniforms for the Dedicated (2008), Patouf (2009) och Ida Pyk (2010).
Nominees of ”Rookies of the Year 2011”:
Erïk Bjerkesjö www.erikbjerkesjo.com (Stockholm)
Granfors www.tommygranfors.com (Stockholm)
Obscur www.obscur.se (Helsingborg)
Josefin Strid www.josefinstrid.com (Borås)
Karin Malm www.karinmalm.co.uk (Stockholm)
Jury for Rookies 2011:
Margareta van den Bosch - Hennes & Mauritz
Ulrika Nilsson - JUS
Johan Magnusson - fashion editor and writer
Anna Nortenius - Tjallamalla
Göran Sundberg - Beckmans Designhögskola
Marianne Randolph - RANDOLPH Stockholm
Karolina Skande - fashion editor/stylist
Thomas Hägg - Thomas Hägg PR & Communication
Rookies participants 2011
I started something I couldnt finish
A.L.L. altewai.saome
2009, Göteborg. Bags and 2010, Malmö. Womenswear.
accessories, women. Designer Designer Natalia Altewai (-85)
Ann-Louise Landelius (-79). and Randa Saome (-85).
– www.annlouiselandelius.com – – www.altewaisaome.com –
Erïk Bjerkesjö Granfors
2010, Stockholm. Shoes, unisex. 2009, Stockholm. Womenswear.
Designer Erik Bjerkesjö (-82). Designer Tommy Granfors (-81).
– www.erikbjerkesjo.com – – www.tommygranfors.com –
I started something I couldnt finish Josefin Strid
2009, Stockholm. Womenswear. 2008, Borås. Womenswear.
Designer Johanna Ahlén (-84) Designer Josefin Strid.
and Linda Nyberg (-86). – www.josefinstrid.com –
– www.istartedsomethingicouldntfinish.com –
Karin Malm Mika Modiggård
2010, Stockholm. Womenswear. 2010, Stockholm. Womenswear.
Designer Karin Malm (-79). Designer Mika Modiggård (-87).
– www.karinmalm.co.uk – – www.mikamodiggard.com –
Obscur Tangled Garment
2009, Helsingborg. Menswear. 2010, Borås. Menswear.
Designer Richard Söderberg (-85). Designer Erik Tillkvist (-84).
– www.obscur.se – – www.tangled-garment.com –
Unwind Clothing Wieselblad
2009, Stockholm. Womenswear and 2008, Stockholm. Womenswear.
menswear. Karl Rogler (-80), Designer Annika Wieselblad (-83).
designer Carl Sjögren (-81) and – www.wieselblad.com –
Melina Grundel (-81).
Rookies participants 2010
Former winners of "Rookies of the Year" award
2008 – Uniforms For The Dedicated
2007 – van Deurs
2006 – Dada's Diamonds
2005 – Dagmar
Nominees Rookies of the Year 2009
Patouf was awarded "Rookies&Players of the Year 2009"
The name of the winner was announced on August 12 at Designgalleiet.
Tradefair participants august 2008
AGUNANDAGIRL
Benita Ben Djama
Farzan Esfahani Moggaddam
fhonetics
Inga from Sweden
Matilda Wendelboe
My little drama
O'ELLA
Patouf
SisKa
SOLBRUN
Trenta Sei
Urban Buzz
Yuusai Tachibana made in japan
Exhibitions from designers and photogaphers:
Helena Hertov, Designer - All you can eat
Frida Hofslagare, Designer - One world we melt into one
Aia Jüdes, Fotograf - Tokyo Night Fashion
Johan Fondberg, Designer
Trade fair participants february 2008
Anaca
BråttensbyJohanna
Dirigo fashion
During
fhonetics
Forthmeiier
Linda Lej
Lund+Berg
Manjou - A way of living
Matilda Wendelboe
Mirisa / Takajewellery, from Japan
MO'CYCLE
Patouf
SisKa
Säby
The P Concept Clothing
Uniforms for the dedicated
Urban Buzz
Trade fair participants august 2007
Cottonqueen - Lettland
Drottningen av Saba
Fhonetics
Forthmeiier made in SWE
Gram
Haller
jbdesign
Karin Jacobsen Agency
Lund+Berg
M&Kyoko - Japan
Maria Sköldin
Natalija Jansone Studija- Lettland
NINII
Plecemeal
Rabbi Fashion
Revery
Riviera
Sabina
Siska
Solo Uniko
Sus soddu
Sustainable revolution
Säby
Tina Olsson
Urban Buzz
Van Deurs
Whyszeck Refined Street
Exhibitions:
Michel Lazarevic – STEAL MY STYLE – interpretation by seven international designers
KOSTA BODA - CATWALK WITH FRIENDS – glass in all different shapes
Petra Bachman – SLEEK – sixth-former from Borås textilhögskola
Superstudio in Borås – PROUDLY MADE IN SJUHÄRAD – garrments and bags created by stylists and designers
Trade fair participants february 2007
Mori&Mimosa
JB Design
Deminwear
Drottningen Av Saba
Fräulein von HaSt
Piecemeal
SisKa design
SoloUniko
Spirit of Maya
Säby
TungNorbeck
Ulterior Motive
Paula Hagerskans
Urban Buzz - London
Ladies&Gentlemen by Alicia Rissler
Cecilia Sörensen - Barcelona
Karin Jacobsen
Tina Olsson
TöNT
Les Coleurs Nationales
Cooee
During
Forthmeiier
Gram
Helena Berggren
Maderakka - Milano
Péff
Van Deurs
Whyszeck
Exhibitions/Events:
Beckmans college of design
Third year students
Gallerian fashion award 2006
Teacher: Lena Kvarnström
Forsbergs school of graphic design
First year students : "Fashion on ice"
Second year students: Exhibition
Teachers: Ida Sjötedt, Manush Mirzakhanjan, Dennis Dahlqvist
University college of Arts Crafts and Design (Konstfack)
Textile students: experimental clothes
Teacher: Elisabet Yanagisawa Avén
The Swedish School of Textile, Borås
Second year students
KappAhl Award 2006
Teacher: Rickard Lindqvist
Berghs School of Communication
Interpretations of a fashion brand
Teacher: Pål Pettersson
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