ROOKIES is a non-profit project run by the Swedish Fashion Council with the ambition to support and promote the establishment of new fashion brands and designers.
Rookies takes part in fashion and design exhibitions and showrooms abroad and around Sweden to promote Swedish fashion and design. Rookies also develops and manages design projects for several different partners. To wiew a list over designers that have participated in our projects in earlier season, please have a look under ”designers”
For more information, please contact:
+46 (0)8 411 17 44