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Rookies by Rookies 2010
ROOKIES ON BILLBOARDS, IN PHOTO CONTEST AND SHOWROOM
During Stockholm Fashion Week twelve fashion designers will be presented on billboards around Stockholm. That's a result of a...
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Rookies Award
Patouf is appointed to ”The Rookies & Players of the year” 2009 under Stockholm Fashion Week on Augusti 12 . The other nominees were Farzan Esfahani and Matilda Wendelboe.
This is the fifth year that a minor Swedish fashion design company has been recognized by the Swedish Fashion Council's project "Rookies&Players". Rookies' jury chose the brand Patouf because they in a convincing way have shown that they are well on the way to establish a promising and interesting fashion brand onto the Swedish fashion market.
- I want to see more girls in feminine clothes and also urge for a more sustainable fashion. My vision is to create timeless collections that will become wardrobe-favorites that lasts for a long time, says Anna Angseryd who designs her own fashion label Patouf.
- It is with great pleasure that we wish Patouf best of luck in the future. We know from previous experience that this award has helped many companies get on their way, says Marianne Randolph, Project Manager for Swedish Fashion Council.
The award includes 20 000 SEK from KIA Motors - "Official car of Stockholm Fashion Week", a grant of 20 000 SEK from Swedish Trade Federation/Svensk Handel STIL, the challenge prize "Black Panther" created by Åsa Jungnelius for Kosta Boda and a full-page advertisment in Damernas Världs magazine "DV-Mode". For the first time, the winner also received one year's free subscription to Swedish Fashion Council's new register Svensk Modedatabas (Swedish Fasion Database) aiming to bring the Swedish fashion industry together.
Pictures: Patouf S/S 2010 Collection
Photographer: Patricia Reyes
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Best of Rookies
Best of Rookies at “Designgalleriet”, August 13 – 29, 2009 – In connection with Stockholm Fashion Week in August, the “Designgalleriet” is showing the best of young Swedish Fashion....
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Rookies by Rookies 2009
Tolv designer ur Svenska Moderådets Rookies-nätverk fick chansen att bygga sitt varumärke med start under Stockholm Fashion Week 9-15 februari 2009. Det blev möjligt genom ett samarbete mellan...
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